Promote Your Assistant

Your AI Experience is more valuable when the right people know why they should use it. Rather than promoting an AI chatbot, show visitors what they can explore, understand, or accomplish by interacting with your expertise. This guide covers practical ways to introduce your Agentsy AI Experience through channels you already use and improve your approach based on visitor feedback.

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1. Start with a clear reason to visit

Before sharing your link, finish this sentence:

“Use my AI Experience to _______.”

Focus on a useful visitor outcome, not the technology behind it.

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2. Choose your first audience

Start with a small, relevant audience rather than trying to reach everyone at once. Potential starting points include:

• Existing clients or contacts who already understand your work.
• Prospects who frequently ask similar questions.
• Newsletter readers and social media followers interested in your expertise.
• Professional communities where your subject matter is relevant.
• Partners who serve a complementary audience.

For a private or invite-only experience, confirm that recipients have the necessary access before sending invitations.

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3. Promote through your existing website

Your website is a natural place to introduce the AI Experience to people who are already evaluating your services. Consider adding a prominent link near:

• Your services or expertise overview.
• Relevant educational articles.
• Your contact or consultation invitation.
• A page explaining your methodology.

Example CTA:

Not sure where to start? Explore your questions with my AI Experience before booking a conversation.

Keep the invitation specific to the topic of the page. A visitor reading about leadership development should see an invitation relevant to leadership development, not a generic AI announcement. See Calls to Action for more guidance.

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4. Introduce the experience on LinkedIn and social media

An effective announcement explains a problem, demonstrates what visitors can explore, and invites them to try it.

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Example: consultant announcement

People often have questions long before they’re ready to book a call. I created an interactive way to explore my approach to solving those problems. If you’re working through a challenge and want to understand the options, you can start here: [your AI Experience URL]

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Content ideas after launch

• A common question: Share a question your audience frequently asks and explain how the experience helps them explore it.
• A practical scenario: Show the type of challenge a visitor can bring to the assistant.
• A methodology insight: Explain one part of your framework, then invite readers to explore how it applies to their situation.
• A lesson from testing: Share how you improved the experience after discovering a knowledge gap or confusing response.

Avoid publishing visitors’ identifiable questions or conversation excerpts without appropriate permission.

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5. Use email and newsletters

Email works especially well when you already share useful expertise with an audience. Instead of sending only a launch announcement, connect the invitation to the subject of the email. Example: Subject: Explore your next business decision before our first call

I’ve created an interactive experience around the questions clients often ask me. You can explore the ideas at your own pace and get a clearer sense of my approach before deciding whether a conversation would be useful. Try it here: [your AI Experience URL]

For a newsletter, link to the experience from a relevant article or topic rather than repeating the same promotion in every edition.

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6. Invite partners and communities

A relevant partner may help introduce your experience to people who would benefit from it. For example:

• A professional association could share an educational AI Experience with members.
• A course creator could give learners a way to explore concepts between sessions.
• A consultant could collaborate with a complementary specialist to help prospects understand where each service fits.

Explain what the audience will gain and clarify whether the experience is public or requires an invitation. Follow each community’s promotional guidelines.

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7. Consider paid promotion only after testing

Paid campaigns can bring more visitors, but they also amplify problems in an unclear or unfinished experience. Before spending on ads:

1. Test the landing page on mobile and desktop.
2. Confirm that the assistant delivers value for typical first-time questions.
3. Check registration and access flows.
4. Verify that human handoff links work.
5. Decide what a meaningful outcome looks like—for example, a useful conversation or a qualified request for follow-up.

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8. Learn from your first visitors

Start with a manageable group and review what happens before expanding promotion. Questions to consider:

• Do visitors understand what the experience is for?
• Which topics do they explore most often?
• Are they receiving useful, accurate answers?
• Where do they appear confused or stop engaging?
• Do interested visitors have a clear way to contact a person?

Use available conversation and engagement information responsibly, according to your privacy notices and applicable obligations. Do not assume the platform automatically provides every metric you may want to track. Read Conversation Insights and Understanding User Intent for help interpreting what you learn.

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9. A simple first-launch promotion plan

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Promotion checklist

• My invitation describes a concrete visitor benefit.
• My claims match what the assistant can actually do.
• The link opens correctly for my intended audience.
• Public, guest, or invite-only access works as expected.
• The landing page and chat work on mobile.
• Visitors can reach a person when appropriate.
• I have a way to review feedback and improve the experience.
• I respect visitor privacy and the rules of each promotional channel.

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Related guides

• Publish Your AI Experience
• Share Your AI Website
• Lead Generation Strategies
• Measure Engagement
• Improve Conversions